Technology-Enabled Hospitality Cleaning & Restoration, Orlando FL

$4.5M

Revenue

$1.4M

SDE

Subscribe Free

Read the full deal writeup

Get Free Access

Already a member? Sign in

Full Editorial Writeup

This Orlando-based business delivers mission-critical cleaning and restoration services to institutional hospitality and commercial clients. Its work spans textile and hard-surface cleaning, water damage restoration, and disinfection, all delivered to nationally recognized hospitality brands with strict quality and compliance standards. Founded in 2007, it runs on a 43-person full-time W-2 workforce, an established management layer, and a proprietary technology platform that handles scheduling, service execution, quality control, and client reporting.

The economics here are what stand out. On $4.5M of revenue the business throws off roughly $1.375M of EBITDA, a 30%+ margin that is rich for a cleaning services operation and points to real pricing power with blue-chip accounts. More than 90% of 2025 revenue was recurring, underpinned by 12 to 36 month service agreements, which turns a normally lumpy trade into something that looks closer to a contracted route business.

The company has grown almost entirely through referrals and longstanding industry relationships, which means it has never really turned on a formal sales engine. That is both the tell and the opportunity: durable retention plus meaningful whitespace across existing and adjacent markets. It is SBA lender pre-qualified, giving a buyer a clear financing path into a cash-generative, contract-backed asset.

Why we like it

Earnings quality is the headline: $1.375M of EBITDA on $4.5M of revenue is a 30%+ margin, unusually strong for cleaning services and a sign of pricing power with demanding brand-name clients. Margins like this in a labor-heavy trade usually mean the technology platform and account mix are doing real work, not just accounting flattery.
The moat is contract-backed durability, not brand. Over 90% of 2025 revenue is recurring under 12 to 36 month service agreements with premier hospitality and commercial customers, which makes cash flow far more predictable than a typical local cleaning outfit. Switching costs are real when you are cleaning textiles and remediating water damage for brands with stringent compliance requirements.
The service is genuinely non-discretionary. Hotels and commercial facilities must maintain clean linens, sanitized surfaces, and immediate water-damage response regardless of the economic cycle, so demand holds up in a downturn better than most home-services comps. Restoration work in particular is event-driven and effectively mandatory.
The operator advantage is a business that has never really sold. Growth has come through referrals with no formal sales infrastructure, so a buyer who bolts on a sales function, geographic expansion, and cross-selling is buying obvious, un-worked upside on an already-profitable base. The proprietary platform gives that expansion a repeatable operating spine.

How to improve it

Stand up a formal outbound sales function in the first 90 days. The business has grown on referrals alone, so hiring even one or two dedicated hunters and building a pipeline against a target list of hotel groups and commercial property managers should convert existing whitespace into bookable revenue quickly.
Push a structured cross-sell motion across the existing blue-chip base. Clients buying textile cleaning are natural buyers of hard-surface cleaning, disinfection, and restoration, so mapping each account's current spend versus available services can lift revenue per customer with zero new-logo acquisition cost.
Systematize contract renewals and price escalators. With agreements running 12 to 36 months, building a renewal calendar and inserting annual CPI-linked price increases protects the 30%+ margin against labor inflation and locks in recurring revenue before it lapses.
Use the proprietary platform as a commercial asset, not just an ops tool. Client-facing transparency and reporting can be packaged into the sales pitch as a differentiator and justify premium pricing, while internal quality and scheduling data can drive route density and labor productivity.
Build a repeatable geographic playbook. The model is proven in Central Florida with two small facilities, so documenting the launch template (hiring, facility, client onboarding) makes expansion into adjacent metros a controllable process rather than a bespoke project.
Pursue tuck-in acquisitions of smaller regional cleaners. This business has the management infrastructure and platform to absorb sub-scale operators, buying their customer contracts and route density at lower multiples and folding them onto the existing overhead.
Tighten labor management on the 43-person W-2 base. Cross-training, scheduling optimization, and retention programs directly protect margin in a business where people are the largest cost, and the platform data should surface where overtime or idle time is leaking profit.

Diligence notes

Verify the recurring revenue claim contract by contract. Pull the actual 12 to 36 month agreements, confirm renewal terms, notice periods, and pricing, and quantify what share is truly contracted versus repeat-but-cancelable. The valuation rests heavily on that 90% recurring figure being real and durable.
Assess customer concentration among the blue-chip accounts. Serving nationally recognized brands is a strength, but if two or three logos drive most of the $4.5M, a single lost account could impair EBITDA materially, so demand a revenue-by-customer breakdown and tenure history.
Scrutinize the 30%+ EBITDA margin and the addbacks behind it. Confirm the $1.375M is clean of owner-specific items, that the 43 W-2 employees fully cover operations, and that no key labor or management cost has been understated or run through the owners.
Understand seller dependence and the reason for sale. The reason is only disclosed on a broker call and the sellers offer an extended transition, which can signal either goodwill or that the business leans on their relationships. Map which client and referral relationships are personal to the owners and whether they transfer.
Confirm the restoration revenue mix and its volatility. Water damage restoration is event-driven and can swing year to year, so separate the steady recurring cleaning revenue from lumpier restoration work to understand the true baseline earnings a buyer can underwrite.

Source

Originally listed on BizBuySell. View original listing →