Residential Home Improvement Company, Windows, Siding, Doors & Roofing

$10.6M

Revenue

$1.3M

SDE

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Full Editorial Writeup

This is a full service residential home improvement company selling and installing windows, siding, doors, and roofing. It operates using its own trademarked brands or small exclusive brands backed by large manufacturing partners, which gives it product differentiation and margin protection versus commodity installers competing purely on price. The company pairs product sales with comprehensive warranties, which is a meaningful retention and referral driver in a category where trust is the whole game.

The numbers tell a clean story. On $10.6M of revenue the business produces $1.34M of EBITDA (roughly a 12.6% margin), and adjusted EBITDA has compounded at 22.6% annually from 2021 through the trailing twelve months ending July 2024. That growth rate in a boring, replacement-driven category is the kind of thing acquisition investors dream about, and it suggests either strong demand capture or improving operational leverage, or both.

What makes this listing notable is the infrastructure underneath the revenue. The company has built a proprietary CRM, in-field location software, AI-assisted in-home sales recording, estimation/proposal tools, and an SMS platform wired into its CRM. It sits on over 15,000 prior customers, 500,000+ lead records, and derives 30% of annual sales from repeat or referral business. Two-thirds of the team has been there 10+ years, which is rare in the trades and points to a stable, systematized operation rather than a one-man show.

Why we like it

Earnings quality is strong for the category, with $1.34M of EBITDA on $10.6M of revenue and a documented 22.6% EBITDA CAGR from 2021 through mid-2024. Growth that compounds while margins hold implies real operating leverage, not just a one-time demand spike. The 30% repeat-and-referral mix also softens the customer acquisition cost that usually crushes home improvement installers.
The moat here is unusual for the trades: trademarked and exclusive product lines backed by large manufacturing partners, plus comprehensive warranties that competitors on price alone cannot match. That exclusivity insulates the business from the race-to-the-bottom bidding that plagues generic window and roofing installers. A 15,000-customer base and 500,000+ lead records is a proprietary demand asset that a new entrant would take years to replicate.
Windows, siding, doors, and roofing are replacement-driven, need-based purchases tied to home maintenance and weather damage rather than pure discretion. When a roof leaks or a window fails, the homeowner spends regardless of the macro, often funded by insurance or financing. That structural demand is why this category holds up better in a downturn than remodel-for-fun projects.
The operator advantage is real: four custom-built technology platforms including AI-assisted in-home sales recording, in-field location software, and a CRM-integrated SMS engine. A buyer inherits a systematized, data-rich sales machine rather than a founder's rolodex. Two-thirds of the team having 10+ years of tenure means institutional knowledge stays put through the transition.

How to improve it

Mine the 500,000+ lead records and 15,000 prior customers with a structured re-engagement campaign, since these are already CRM-loaded and paid for. Prior window buyers are prime candidates for doors, siding, or roofing add-ons, and a systematic cross-sell motion could lift revenue per customer without new lead spend. Track incremental close rate off dormant leads within the first 90 days.
Formalize a maintenance and inspection membership to inject recurring revenue into an otherwise project-based model. An annual roof or exterior inspection plan creates a reason to touch customers between big purchases and manufactures the next replacement job. Even modest attach rates would smooth the lumpy cash flow inherent to installation businesses.
Push the newly released product line and the recently built tech stack harder, because these are sunk investments not yet fully monetized. Set explicit adoption and conversion targets for the AI sales-recording and estimation tools, then coach the sales team against the data they produce. The point is to convert capex already spent into measurable close-rate and average-ticket gains.
Build a financing partnership if one is not already in place, since financed jobs materially raise average ticket and close rates on high-cost roofing and siding projects. Offering same-day approval at the kitchen table removes the biggest objection in home improvement sales. This is one of the fastest levers to lift revenue on existing lead flow.
Expand into adjacent geographies using the exclusive brand relationships as a wedge, since the manufacturing partners grant exclusivity in certain markets. Replicating the proven sales system and CRM playbook in a neighboring metro is lower-risk than building a new capability. Test one adjacent market before committing to a multi-market rollout.
Tighten gross margin by auditing installation labor and subcontractor costs, because at a 12.6% EBITDA margin there is room to improve on best-in-class exterior contractors. Renegotiate manufacturer pricing given the exclusive volume relationship and standardize crew productivity metrics. Small margin gains on $10.6M of revenue drop straight to enterprise value at exit.

Diligence notes

Verify the 22.6% EBITDA CAGR and the adjustments behind adjusted EBITDA, since the listing quotes adjusted figures and TTM through July 2024 that is now aged. Rebuild the bridge from reported to adjusted EBITDA line by line and confirm whether owner comp, one-time items, or aggressive addbacks inflate the number. Growth this good demands you confirm it is not partly a COVID-era demand pull-forward that is now normalizing.
Confirm the durability of the exclusive brand and manufacturing partnerships in writing, because this is the core moat. Check contract terms, exclusivity territory language, renewal rights, and whether these agreements survive a change of control. If exclusivity is informal or terminable, the differentiation thesis weakens considerably.
Scrutinize the warranty liability, since comprehensive warranties on windows, siding, doors, and roofing carry long-tail obligations. Quantify the reserve, historical claim rates, and whether warranties are self-funded or manufacturer-backed. An underreserved warranty book is a hidden liability that can erode the earnings you are paying for.
Assess owner involvement and the sales structure, because home improvement companies often depend on a charismatic owner-salesperson driving the highest-margin closes. Determine how leads convert without the owner, how the sales team is compensated, and whether the AI tools have actually reduced dependence on any single person. Confirm the seller's post-sale transition terms, which the listing does not disclose.
Examine lead acquisition economics and channel concentration, since 70% of sales come from non-repeat sources that must be continually purchased. Understand cost per lead, close rates by channel, and dependence on any single lead vendor or platform. Rising customer acquisition cost is the primary risk that can quietly compress margins in this category.

Source

Originally listed on BizBuySell. View original listing →