Full-Service Outdoor Living & Luxury Pool Company, 15-Year Atlanta Operator

$3.7M

Revenue

$782K

SDE

3.8x

Multiple

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Full Editorial Writeup

This is a fully integrated outdoor living contractor based in metro Atlanta, operating across one of Georgia's highest household-income residential corridors in Fulton County. The company handles custom luxury pool design and construction alongside landscaping, concrete and paver work, decking, outdoor kitchens, fireplaces, and fencing, which gives it multiple revenue streams and a built-in upsell path on nearly every project. On $3.73M of revenue it throws off $781,605 in cash flow, roughly a 21% owner-earnings margin, with 2026 cash flow reportedly tracking toward $1M.

The asking price of $3,000,000 bundles the operating business ($2,000,000) with owned real estate ($1,000,000), a 2,500 SF built-out showroom facility that doubles as a sales tool where the design team walks clients through finished examples of pools, landscaping, and outdoor living spaces. The seller has put $200,000 into leasehold improvements to support the full service scope. The business runs lean with 7 full-time employees, offers third-party customer financing to reduce close friction, and is marketed as referral-driven with strong Google reviews.

Notably, the listing discloses that 2025 and 2026 performance has been driven by increases in advertising and marketing spend plus property improvements, which somewhat undercuts the clean referral-only narrative. The deal is currently under LOI with backup offers being accepted, and the seller is open to leasing the property rather than selling it, offering flexibility on structure and capital outlay.

Why we like it

Earnings quality is attractive on paper: $781,605 of cash flow on $3.73M revenue is a 21% margin, priced at 3.84x all-in and closer to 2.56x on the business alone once you strip the $1M of real estate. If the 2026 trajectory toward $1M cash flow is real and durable, the operating multiple is genuinely cheap for a profitable specialty contractor.
The integrated service model creates real upsell economics. A single pool job can pull landscaping, concrete, decking, outdoor kitchens, fireplaces, and fencing into the same contract, so average ticket and gross margin per project should materially exceed a single-trade competitor. That diversification also smooths revenue when any one service category softens.
The 2,500 SF built-out showroom is a tangible competitive edge. Being able to walk affluent clients through finished pools, lighting, and outdoor living installations on-site shortens the sales cycle and raises close rates in a high-consideration, high-ticket purchase. Combined with 15 years of operating history and referral reputation, these are real barriers to entry.
The market geography is a quiet advantage. Serving one of Georgia's highest household-income residential corridors means a dense pool of homeowners with the budget and inclination to spend on discretionary outdoor upgrades, and the growth of that corridor provides a long runway without needing to expand territory.

How to improve it

Reconcile and stabilize the marketing engine before scaling anything else. The listing admits 2025 and 2026 performance was driven by increased ad spend, not pure referrals, so build a dashboard tracking cost per lead, close rate, and marketing-driven revenue, then lock in the channels with the best ROAS so growth survives the ownership change.
Push the third-party financing offer harder at point of sale. Financing removes the single biggest friction point on six-figure outdoor projects, so train the design team to lead with monthly payment options and track attach rate. Even a modest lift in financed deals should raise both close rates and average ticket.
Systematize the upsell on every pool bid. Create a standard scope template that automatically quotes decking, hardscape, outdoor kitchen, and lighting alongside the pool so no project leaves margin on the table. Tie salesperson compensation to multi-category attach to institutionalize the behavior.
Add a recurring maintenance and service line to the pool base. Pool cleaning, chemical, and equipment service contracts convert one-time install customers into recurring revenue, smoothing the seasonal and project-lumpy cash flow and raising the eventual exit multiple on the service annuity.
Build out a second crew or subcontractor bench to break the owner constraint. With only 7 full-time employees, project throughput is capped and likely dependent on the owner, so recruiting or formalizing subcontractor relationships would let the business take more concurrent jobs without compromising the craftsmanship reputation.
Formalize the online review and referral flywheel into a system. Reviews and referrals already drive acquisition, so implement an automated post-completion review request and a referral incentive program to compound that cheap channel rather than leaving it to chance.
Consider taking the lease option on the real estate instead of buying it. The seller is willing to lease, which would cut $1M off the capital outlay and let a buyer deploy that into working capital and growth, materially improving cash-on-cash return if the rent is reasonable relative to the owned-property economics.

Diligence notes

Scrutinize the 2026 cash-flow claim hard. The listing says 2026 is tracking toward $1M in cash flow, but it also admits results were fueled by higher ad spend, so pull monthly P&Ls, booked backlog, and marketing spend to confirm whether the growth is organic and sustainable or a one-time spend-driven bump that reverses under new ownership.
Quantify owner dependence and the real add-backs behind the $781,605 cash flow. With 7 employees in a high-touch luxury sales business, determine how much revenue and closing is driven personally by the seller, and whether the showroom sales and design process can survive a 60-day to 6-month handoff without a drop in close rate.
Separate the real estate valuation from the hype. Verify the $1M property value with an independent appraisal, confirm the $200,000 in leasehold improvements, and compare the owned-vs-lease economics so you do not overpay for a 2,500 SF building that is being credited as both a facility and a sales tool.
Dig into project margins, warranty exposure, and WIP. Pool and hardscape construction carries cost-overrun, change-order, and warranty risk, so review completed-job gross margins, any pending warranty claims or liens, and the status of work-in-progress to ensure booked revenue is actually profitable and collectible.
Confirm the deal status and process. The listing is under LOI with backups being accepted, so clarify whether the current LOI is firm, what the business-only versus real-estate-included pricing looks like, and whether the seller's financing flexibility (lease option, extended transition) is still on the table for a backup buyer.

Source

Originally listed on BizBuySell. View original listing →