Second Phone & eSIM App - Consumer Telecom Platform

Full Editorial Writeup

This is a multi-platform consumer telecom app that bundles second phone numbers, international calling and texting, eSIM data plans, mobile fax, and a stack of communications utilities into a single mobile-native experience. The footprint is real: 15M+ lifetime installs, 2M+ monthly active users, roughly 7,000 daily installs, and a 4.6+ rating across 200,000+ reviews. It sells 2,000-2,500 phone numbers and 200+ eSIMs every day, which means this is a genuine daily transaction engine, not a vanity download chart.

The money mix is diversified across subscriptions, in-app purchases, phone number sales, eSIM purchases, advertising, web/direct sales, and commercial channel activity. TTM revenue is $3.58M with $1.18M EBITDA (the listing claims $1.78M without the team), and 2025 came in at $4.57M revenue and $1.69M profit at a 36.9% margin. The notable wrinkle is a deliberate revenue reset in 2025 after regulatory and compliance changes hit certain legacy commercial traffic, which is why TTM is below the prior full year.

The strategic angle is the cleanest part of the thesis. A buyer is acquiring a mobile-native telecom distribution layer of high-intent users who already buy numbers, connectivity, and comms tools. For an existing telecom, VoIP, eSIM, or app-portfolio operator, the value unlock is in better telecom procurement margins, expanded eSIM monetization, subscription packaging, and cross-sell into existing infrastructure.