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This high-volume executively managed business is perfect for a new “hands on” owner. The sale price includes $400,000 in machinery and vehicles. We offer (3) distinct revenue streams of business including: Tree Care and removal, Pest Control and Lawn Care. This multi-revenue stream business has additional room left for continued growth. We have both residential and commercial clients and 60% recurring business. The territory is exclusive and protected. The new owner will lead the team of lawncare professionals while building relationships with home and business owners in the community. Key business components include Customized KPI Dashboard, Nationwide Call Center, Digital Sales Process and Virtual Designers. This turnkey business suits a new owner who can manage people and tasks effectively. The In-house call center takes advantage of increasing lead flows from a strong internet presence and a large and active customer base already inside the system. Local online reviews are excellent. Franchisor is one of the world’s largest, most successful B2B and B2C franchises and one of a handful of franchises designated as a World Class Franchise with successful and highly satisfied franchisees. No experience needed as full training and support will be provided. This business has recession-resistant products and services with multiple revenue streams.
Why we like it
- Earnings Quality: $563K cash flow on $7.1M revenue delivers an 8% margin, which is solid for a labor-intensive service business, especially one generating 60% recurring revenue. The multiple revenue streams from tree care, pest control, and lawn maintenance create natural diversification and reduce seasonal volatility common in single-service landscaping operations.
- Durability & Moat: Protected exclusive territory and 60% recurring customer base create meaningful defensive characteristics, while the multi-service model generates higher customer lifetime value through cross-selling opportunities. The franchise infrastructure provides operational leverage and reduces key person risk through systemized processes and ongoing support.
- Market Tailwinds: Home services demand remains resilient through economic cycles, particularly for essential services like pest control and tree maintenance that can't be deferred indefinitely. Jacksonville's growing population and robust real estate market provide a expanding customer base for both residential and commercial services.
- Operator Advantage: The turnkey franchise model with full training eliminates the typical learning curve in service businesses, while the existing team and established customer relationships provide immediate operational capacity. An engaged owner-operator can drive significant value through improved execution, team development, and systematic expansion of the customer base.
How to improve it
- Pricing Optimization: Audit current pricing across all three service lines against local competitors and implement value-based pricing strategies, particularly for recurring maintenance contracts where customer switching costs are higher. Focus on annual contract conversions to improve cash flow predictability and customer retention.
- Team Development: Implement performance-based compensation structures tied to customer satisfaction scores and revenue per technician to drive productivity improvements. Establish clear advancement pathways to reduce turnover in this labor-intensive business where skilled technicians are valuable assets.
- Digital Marketing Enhancement: Leverage the existing strong online presence to implement targeted local SEO and Google Ads campaigns for high-value services like emergency tree removal where customers pay premium pricing. Build email nurture sequences for seasonal services to maximize recurring revenue capture.
- Cross-Selling Systematization: Create formal protocols for technicians to identify and propose additional services during every customer interaction, particularly moving lawn care customers into higher-margin pest control or tree maintenance contracts. Track and incentivize cross-sell conversion rates as a key performance metric.
- Operational Efficiency: Analyze route optimization and scheduling systems to maximize jobs per day per crew, which directly impacts profitability in this fixed-cost labor model. Implement real-time job tracking and customer communication tools to improve service quality and reduce callbacks.
- Commercial Account Development: Systematically target property management companies, HOAs, and commercial real estate owners who need all three service categories on recurring contracts. These accounts typically offer higher margins, more predictable revenue, and lower customer acquisition costs than residential customers.
- Equipment Utilization Analysis: With $400K in included machinery and vehicles, conduct detailed utilization analysis to identify underperforming assets and optimize the equipment mix. Consider strategic equipment additions that enable higher-margin specialized services like large tree removal or commercial pest control.
- Customer Retention Programs: Implement formal customer feedback systems and service guarantee programs to protect the valuable 60% recurring revenue base. Develop win-back campaigns for lapsed customers and referral incentive programs to leverage the existing satisfied customer base for organic growth.
Diligence notes
- Revenue Verification: Request detailed P&L by service line and monthly revenue trends to verify the $7.1M figure and understand seasonality patterns across tree care, pest control, and lawn maintenance. Examine customer concentration to ensure the recurring revenue isn't dependent on a few large commercial accounts that could churn.
- Franchise Agreement Analysis: Review the franchise agreement terms, ongoing royalty structure, and territorial protection clauses to understand the true cost structure and growth limitations. Verify franchisor support quality and any required equipment or supplier relationships that could impact profitability.
- Team and Labor Analysis: Examine current staffing levels, wage structures, and turnover rates in this labor-dependent business, particularly for skilled positions like certified arborists and pest control technicians. Review workers compensation claims history and safety protocols given the high-risk nature of tree removal work.
- Asset Condition Assessment: Conduct thorough inspection of the $400K in included machinery and vehicles, including maintenance records and expected replacement timelines. Tree removal equipment is expensive and specialized, so understanding deferred maintenance and capital expenditure requirements is critical for accurate cash flow projections.