Published JUN 10, 2026

DTC Wellness Brand - Handheld Devices & Supplements

Tampa, Florida

$7.0M
Revenue
$2.0M
SDE
3.5x
Multiple
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Full Editorial Writeup

WebsiteClosers® presents a DTC eCommerce Wellness Brand operating in one of the most active segments of the consumer health market. Focused on stress relief, relaxation, and sleep support, this... Businesses Franchises Brokers a6301374279843840.cdn.optimizely.com a6301374279843840.cdn.optimizely.com is blocked This page has been blocked by an extension Try disabling your extensions. ERR_BLOCKED_BY_CLIENT Reload This page has been blocked by an extension Loading... DTC Personal Wellness eCom Brand | Stress, Emotional Support & Sleep Tampa, FL (Hillsborough County) (Relocatable) Asking Price:$7,000,000 Cash Flow (SDE):$1,988,266 EBITDA:Not Disclosed Gross Revenue:$19,968,947 Established:2022 DTC Personal Wellness eCom Brand | Stress, Emotional Support & Sleep Business Description YOY Growth | 510K+ Visits/Mo | 500+ Shipments Daily | Semi-Absentee WebsiteClosers® presents a DTC eCommerce Wellness Brand operating in one of the most active segments of the consumer health market. Focused on stress relief, relaxation, and sleep support, this company has built a strong customer following around products that address everyday wellness challenges faced by millions of consumers worldwide. The brand's innovative product lineup, including a flagship handheld device and a diverse range of gummy supplements, positions it uniquely in the wellness sector. In less than 4 years, the business has grown into a recognized digital brand supported by a large audience, streamlined operations, and a product lineup that encourages both initial purchases and long-term customer engagement. The company currently offers 128 SKUs across devices, accessories, and wellness products, giving buyers a diversified catalog without relying on a narrow product selection. This approach has helped the brand maintain an Average Order Value of approximately $62 while processing more than 500 shipments per day. The company attracts roughly 510,000 monthly visitors and has built an owned email database exceeding 500,000 subscribers, providing a valuable audience that can be activated without depending entirely on paid traffic sources. Their growing customer base continues to generate repeat purchases, creating a strong foundation for future retention initiatives and recurring revenue programs. The company continues to gain momentum in 2026, with revenue increasing 16% YoY and earnings climbing 17%. DTC fulfillment is managed through supplier-supported systems, while marketplace sales are fulfilled via Amazon FBA. This hybrid model reduces operational complexity and inventory requirements while allowing the business to maintain consistent fulfillment performance. Inventory requirements remain manageable, with approximately $90,000 maintained for marketplace operations. A trained team oversees media buying, creative production, editing, and customer support, allowing ownership to remain focused primarily on high-level oversight and performance monitoring. The semi-absentee owner spends only 2 to 3 hours per week managing the business. Opportunities for growth are abundant, with potential expansions into retail and international markets, activation of digital advertising campaigns, and the development of subscription-based revenue streams. The brand's marketing strategy is spearheaded by a creative team that leverages both traditional and digital advertising avenues, supported by a vast subscriber base managed by specialized agencies. This business stands out for its strong profitability, high margins, and minimal owner involvement, requiring only a few hours per week of high-level oversight. With a dedicated team of strategists, media buyers, and customer support professionals, the brand maintains a high standard of service and customer satisfaction, fostering a loyal client base. This foundation provides an excellent opportunity for a new owner to seamlessly integrate and capitalize on the existing growth trajectory. The company is prepared for a seamless ownership transition, offering a compelling acquisition opportunity for buyers looking to enter or expand within the wellness industry. With a proven track record and vast growth potential, this is an exceptional opportunity to acquire a well-established brand poised for continued success. Contact WebsiteClosers® today to explore this exciting business opportunity! CODE NAME: Floating Art WC 4034 Ad#:2515669 Detailed Information Financing: Seller financing available Business Location Location: Tampa, FL Demographic Information for Tampa Area Household Income Population Age Population Trend Population by Race/Ethnicity BizBuySell EDGE Financial Benchmarks for Florida Websites and Ecommerce Businesses Gross Revenue Benchmarks Cash Flow (SDE) Benchmarks EBITDA Benchmarks BizBuySell EDGE Listing Statistics Saved This Listing Listing Last Updated Appeared in Search Listing Detail Views BizBuySell EDGE Know the True Market Value Before You Make an Offer Get valuation data to negotiate with confidence. Get a Valuation Report Business Listed By: Ron Matheson WebsiteClosers.com View My Listings Phone Number 855-944-4218 Voice only (no SMS) Ad#:2515669 The information in this listing has been provided by the business seller or representative stated above. BizBuySell has no stake in the sale of this business, has not independently verified any of the information about the business, and assumes no responsibility for its accuracy or completeness. Read BizBuySell's Terms of Use before responding to any ad. Learn how to avoid scams. Contact Form Full Name* Enter a valid Full Name Phone Number* Enter Phone Number Email Address* Enter Email Address Optional Message Yes, send me the Buyer Newsletter for popular businesses, tips, & email promotions. Learn how to secure financing and get prequalified before buying a business. Send Message By clicking the button, you agree to BizBuySell’s Terms of Use and Privacy Notice Business Listed By: Ron Matheson WebsiteClosers.com View My Listings Phone Number 855-944-4218 Voice only (no SMS) Your request has been sent. What Happens Next? is reviewing your details. A representative will reach out soon to discuss your options. Expect a response in 1-2 business days. 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Why we like it

  • Strong unit economics with 28% cash flow margins on $20M revenue and $62 AOV driving 500+ daily shipments. The business generates nearly $2M in cash flow with minimal inventory requirements of just $90K, indicating excellent working capital efficiency and asset-light operations.
  • Diversified product portfolio across 128 SKUs reduces single-product risk while the flagship handheld device creates differentiation from supplement-only brands. The combination of devices, accessories, and consumable supplements creates natural upsell opportunities and repeat purchase patterns that drive customer lifetime value.
  • Wellness market tailwinds with stress management and sleep support addressing universal consumer needs that have accelerated post-pandemic. The 16% revenue growth and 17% earnings growth demonstrate the brand is capturing market share in a category with secular growth drivers.
  • True semi-absentee operation requiring only 2-3 hours weekly from ownership with trained teams handling media buying, creative production, and customer support. The supplier-supported fulfillment and Amazon FBA model creates operational leverage while the 500K email list provides owned media assets reducing dependence on paid acquisition.

How to improve it

  • Launch subscription program for consumable supplements to create predictable recurring revenue and increase customer lifetime value. With existing repeat purchase patterns and gummy products naturally suited for subscription, this could convert 15-25% of customers to recurring orders within 90 days.
  • Expand retail partnerships with major wellness and pharmacy chains to diversify distribution beyond DTC channels. The proven product-market fit and strong margins provide room for wholesale pricing while accessing customers who prefer in-store purchases.
  • Implement comprehensive email automation sequences to better monetize the 500K subscriber database through targeted product recommendations, educational content, and win-back campaigns. Most DTC brands underutilize their email assets, creating immediate revenue uplift opportunity.
  • Geographic expansion into Canadian and European markets leveraging the digital-first model and existing logistics infrastructure. International expansion could add 20-30% revenue growth with minimal incremental fixed costs given the brand's established online operations.
  • Develop premium product tiers and bundles to increase average order value from the current $62 baseline. Adding higher-priced device variants, professional-grade formulations, or curated wellness bundles could capture more value from existing traffic and customers.
  • Launch affiliate and influencer partnership programs to diversify customer acquisition beyond current paid advertising channels. The wellness space has strong influencer engagement, and commission-based partnerships could scale acquisition while improving unit economics.
  • Implement advanced personalization and recommendation engines using the customer data from 500+ daily orders to increase cross-sell rates and repeat purchase frequency. Data-driven product recommendations could increase AOV and customer lifetime value significantly.
  • Expand into adjacent wellness categories like immunity support, cognitive enhancement, or women's health to leverage existing customer relationships and operational infrastructure. The brand trust and fulfillment systems can support category expansion with minimal marginal costs.

Diligence notes

  • Verify the sustainability of customer acquisition costs and organic traffic mix given the 510K monthly visitors and need to understand paid versus organic channel attribution. Request detailed marketing spend by channel and cohort analysis to confirm profitable unit economics across acquisition sources.
  • Analyze inventory management and supplier relationships for the 128 SKUs, particularly around minimum order quantities, lead times, and single-source dependencies. The $90K inventory requirement seems low for this revenue scale, requiring validation of turnover rates and stockout risks.
  • Deep dive into the Amazon FBA performance metrics including account health, policy compliance, and marketplace competition dynamics. Understand what percentage of revenue comes from Amazon versus DTC channels and assess platform dependency risks.
  • Review the actual time commitment required from ownership beyond the claimed 2-3 hours weekly, including involvement in strategic decisions, vendor relationships, and crisis management. Validate the team's capabilities and retention to ensure true semi-absentee operation sustainability.

Source

Originally listed on BizBuySell. View original listing →